AC Milan and Inter are owned by separate US-based funding corporations and within the joint announcement described the Generali Stadium as “a brand new house for generations of supporters, and a vacation spot designed to contribute to the cultural, financial and concrete improvement of the town”.
The demolition of San Siro has been mentioned for many years, and the golf equipment imagine its deterioration and lack of contemporary options are vital causes behind their progressive fall decrease down the pecking order on the prime of European soccer.
The brand new stadium is predicted to price about 1.2bn euros (£1bn) to assemble, and the golf equipment purpose to generate revenue by promoting slightly below 12,000 of the seats as premium or hospitality, and host a wider array of occasions like concert events and fixtures in different sports activities.
“That is the most important stadium naming-rights deal within the historical past of worldwide sports activities,” AC Milan proprietor Gerry Cardinale instructed BBC Sport.
“That’s a major achievement in its personal proper and particularly within the context of getting been performed in Italy and what it means to carry Italy again to the world stage of soccer.
“However for those who’re taking a look at this purely as an annual sponsorship cost, you’re lacking the larger image.
“The stadium is what essentially transforms our financial mannequin – matchday revenues, hospitality, premium experiences, leisure and industrial alternatives.
“These are the issues that permit us to compete with the most important golf equipment in Europe.”
AC Milan have performed at San Siro for 100 years, whereas Inter moved in 1947. The 2 golf equipment paid 197m euros (£164m) to purchase the stadium and surrounding land in 2025.
The plans for the brand new stadium have confronted opposition from some supporters, with some Inter followers protesting outdoors the venue the place the plans had been introduced by carrying a banner studying ‘You’ll by no means extinguish the lights at San Siro’ and chanting “Arms off San Siro”.
“You can not compete persistently with the very best golf equipment on the earth with out having the infrastructure and financial mannequin to help that ambition,” added Cardinale.
“The Premier League has set the benchmark by way of industrial improvement and infrastructure. Italian soccer has fallen behind, and we have to change that.
“This stadium is an enormous step ahead, not only for AC Milan however probably for the entire of Serie A.”
